Humans are charmed by food—we like to eat it, think about it, use it to help us shape our bodies, and watch it being prepared. Food can cause us serious problems, as seen with the appalling situation of the obesity epidemic. It also offers delicious rewards and helps us feel good. Unfortunately, the combination of big business, incomplete science, and the desire for cheap, abundant meals has resulted in a lack of authenticity or nutrition to much of the available food.
A recent report on food trends published by the Hartman Group, a market research firm in Washington state, shows that the population at large wants food that is authentic, real, and flavorful. People are getting savvy about how to eat for long-term health and longevity, and a lean body composition. Read more.
By Charles Poliquin Editorial Staff